The Market-oriented Analysis Of Stadiums Andgyms In Colleges And Universities In Zhejiang Province

With the development of the national fitness activities, more and more people begin to exercise, and fitness field is in short supply, the opening is a complement to the national fitness is good for colleges and universities. College sports venues "independent development, independent management" is the development trend. College sports venues marketization is not change the nature of the sports venues non-operating state-owned assets in colleges and universities, but in the process of market-oriented operation, grasp the certain degree, the development and utilization of stadiums resources as far as possible, on the one hand can make up for the funds to a certain extent the difference; On the other hand can also play a nature of its social benefits. Through the marketing operation of the venue, is therefore take reasonable business model, to maximize social benefit and economic benefit, improve their efficiency of resources allocation.At present, some universities try to market-oriented operation, but there are still many problems need to study. In this paper, through questionnaire survey, mathematical statistics, expert interviews, field survey method such as 10 universities in Zhejiang province through the investigation and statistical analysis of the sports venues, colleges and universities in Zhejiang province sports venues of consumer subject uneven; Consumption habits have stability; The limitations of consumption projects; The factors influencing consumer is administrative; marketization of low level; Market power is insufficient; Market-oriented operation at an early stage. In theory, proposed further marketing operation method suitable for colleges and universities.