The Education Search Of Concept Of Green Consumption In College Students

Since the reform and opening up, China's economic take rapid development, has made remarkable achievements. At the same time, it is a lot of exploitation of resources, large-scale mechanized'production, widespread use of the extensive economic growth mode, accompanied by a large number of natural resource consumption and environmental damage, followed by a variety of environmental issues for the Chinese knock sound the alarm. Sustainable development is imperative, urgent need for its internal consumer demands change consumer attitudes. This is in the social transition of China, people for the money, material of idolatry, "consumerism" increasingly popular, mercenary business put the campus not a Land of Tuition, knowledge. Impetuous, vanity social environment in which the status of university students and the consumer concept of consumption can not be optimistic.about the concept of green consumption, the development of education, changes in consumption concept in college students is to increase the environmental awareness of Chinese citizens, understand and resolve the environmental crisis, the most effective way. Conducive to students the correct outlook on life, values, and achieves comprehensive development; is conducive to the overall popularity of green consumption, the establishment of resource-saving and environment-friendly society.This paper uses consumer behavior, consumer psychology, sociology, ethics, Dialectical Materialism of Marx and other related theories and methods, from the perspective of green consumption, according to the requirements of consumer education, through a questionnaire survey, case analysis systematic analysis and interviews, college students in the state of green consumption, found that consumer groups in the understanding of green consumption, and there are some behavior problems, college green consumption is not optimistic. The author analyzes the causes of these problems, including five areas:community college students due to their own characteristics; lack of family education; school education in green consumption is weak; the lack of corporate social responsibility; the lack of government regulation, lack of publicity, It is these reasons that hindered the concept of green consumption in college students and even the promotion of the whole society.In a combination of advanced environmental education philosophy and its own national conditions, this paper attempts to build a workable, effective, and easy to implement the concept of green consumption framework of education. Specific requirements is to respect the needs of students on personal consumption, give full play to formal school education in the leading role of the green, with family influence and social channels, to guide students to a reasonable, affordable green consumer behavior, to develop their concept of green consumption, and recommended that relevant government departments to develop appropriate laws and regulations, the concept of green consumption into the school, building into a formal system of education, so as to gradually promote the concept of green consumption society as a whole education.