Research On The Cultivation Strategy Of Green Consumption View Of Contemporary College Students

In the fifth Plenary Session of the 18 th CPC Central Committee,General Secretary Xi Jinping put forward the "five development ideas".Green development is an important trend,thereby laying a solid foundation for green development.This has an important role in promoting the development of low-carbon economy,laying a solid foundation for social sustainable development,and establishing the concept of green consumption.In the construction of socialist modernization,college students are in the dominant position.The cultivation of green consumption concept is an important factor to promote the all-round development of college students.It helps to strengthen the sense of responsibility of college students,promote the establishment of their correct values,and then transform the concept of green consumption into green consumption action.College students are the backbone of consumption in the field of social consumption.Consumption concept and consumption psychology often affect consumption behavior,which has a subtle influence on college students.The future social development will be significantly affected by college students’ ideology and behavior.The survey shows that college students hold a positive attitude towards green development concept,green consumption knowledge and activities;However,the cognition is limited and the concept is not fully understood;There are some deficiencies in the enthusiasm of green products consumption,green consumption action does not keep pace with green consumption consciousness,and there may be deviations in the choice of green consumption mode.Starting from the above problems,this paper makes a systematic analysis of society,school,family and themselves.Around the problem to explore the cultivation strategy of green consumption concept,aims to guide students’ ideas,promote the establishment of their green consumption concept,give play to the driving role of college students in the society,and actively practice the green consumption concept in the whole society,which can promote the sustainable development of the whole society.