The Study Of Green Consumption Education About Contemporary College Students

Since the reform and opening-up, the economy of our country gains greatachievements that attract worldwide attention. But, the development of our country isin grave unbalance state, environment circumstances is gradually austere whileeconomic growth gets great achievement. In the great course building a moderatelyprosperous society, uncoordinated and unhealthy development is confronted a lot ofchallenge. The party congress report of the seventeen first mentioned the idea "Ecological civilization ", point out the need to form a pattern of consumption to saveenergy resource and preserve the ecological environment, basically。The outline ofTwelfth Five-year Plan, had the most index to restrain resource environment, and hadfirst brought forward the concept "Green development", and to propose to use greendevelopment guides harmonious China. In the21th century, the world’s developmentis that human being’s development, the subject that human being’s development isthat green development. College students, as builders and successors of the socialistcourse, shoulder the construction of socialist modernization and the glorious missionof the great rejuvenation of the Chinese nation, whose word and action would shineout the civil quality of future generation of our country. College students as a giganticconsumption potential group, who are in a stage to form the outlook on life andindividual socialization, will has a great important on and social consumption ideaand consumption patterns. Consumption concept if the college student has set up, thatwill certainly produce lasting positive impact.This paper first introduce the green consumption education research and themain content of the theory basis.and then around the green consumption problems ofcollege students’ cognition and the lack of practice, and carry out the present situationand the influencing factors. Last, the paper introduces four ways, like universitymorality education, family education, government and social level, also collegestudents themselves, to form the green consumption of college students. This paper will be divided into four parts.Part I, IntroductionThis part first introduces the selected topic’s background of the greenconsumption education of contemporary college students.Combined with themacroscopic angle overview of the whole society on the increasingly seriousenvironmental problems to emphasize significance of this research. In this part,including western scholars about green consumption and domestic scholars in greenconsumption education research review, and the specific content of the research of theorigin, definition of the college students, and the research situation of greenconsumption education. This paper mainly adopts the qualitative and quantitativemethod, the comparative analysis method, the interdisciplinary analysis method andso on.Part II College students’ green consumption education research theory basis andthe main contentThis part of the first expounds the theoretical foundation of the paper, namelyhierarchy theory of needs, ecological ethics theory and the sustainable developmenttheory, the three aspects of the theory.And then introduced the concept that the college students and green consumptioneducation is closely related to. They are consumption, green consumption and greenconsumption education.The last strong words introduced the main content of college students’ greenconsumption education that divided into the education of strengthening consumerethical values, the enhance of consciousness education, green consumption of greenproduct knowledge popularization education, setting up the green consumption ofeducation and laws and regulations of education of environmental protection.Part III College students’ green consumption problems and factor analysisThis part of this chapter discusses the main problems of college student greenconsumption, and analyzes the influence factors. First introduces the importance tostrengthen the education of the green consumption, and then carry about the mainproblem of college student green consumption, combining with the practice stage which is only in popularization stage and preliminary practice stage, that’s not ideal.On this basis, analyze external and foreign cause that restricting the college students’green consumption.Part IV The way of college students about green consumption educationThis part is a central part of the paper. The green consumption of the collegeeducation is a systematic project, which need the school, the family and thegovernment, the society, the enterprise, the mass media institutions and the studentsthemselves to make a concerted effort.First of all, school education should adhere tothe socialist concept of honor and disgrace, purify the social atmosphere ofconsumption; strengthen environmental education, and build a green campus culture;mirror the foreign green consumption education practice experience to perfect thegreen consumption education research content and method.Secondly, for family education, first must correct the consumption ethics valueguidance and build up a healthy and civilized way of life; Next to optimize thehousehold consumption structure, and pay attention to a moderate and reasonablehousehold consumption; thirdly, to pay attention to foster the good consumptionhabits of children.Thirdly, for the government and society, on the one hand, to clear theresponsibility of ecological functions, attach the policy guidance to college students’green consumption; On the other hand, to set up the green production and marketingidea, increase the selectivity of college students green consumption; The last to givefull play to the role of mass media which exerts a subtle influence.Finally, the students themselves must be learning actively and promote greenconsumption consciousness; Practicing green consumption idea, and gradually form ahabit.The innovative point of this paper is the study perspective of innovation. Atpresent, the domestic study of green consumption education of college students islittle and shallow. This article is in the new situation that our country makes theecological civilization, whose core is to construction a saving energy resources andthe industrial structure, mode-increasing and consumption patterns of the ecological environment protecting, as one of the new requirements of the moderately prosperoussociety goal. This article lays particular stress on the college moral educationperspective, probing into how to carry on green consumption of college students’education.