A Study On The Relationship Between Personality Traits And Entrepreneurial Intention Of College Students

As far as the current international situation is concerned,affected by the Sino-US trade war,many industries have not recovered from the damage of the trade war,and the international economic environment in the future will remain complex.As far as the domestic economic situation is concerned,it is the "shifting period" of growth rate,the "pain period" of structural adjustment,and the "digestion period" of the previous stimulus policies.Obviously,the current domestic and international economic are not optimistic,and the social employment situation is also more severe.In order to do better with this situation,"mass entrepreneurship,mass innovation " will definitely become an important engine for the economic development.As the basic unit of the market,enterprises are like cells of the human body.There are periodic evolutions of birth,growth,maturity,and extinction.In different periods of market development,new enterprises with corresponding functions will appear to meet the needs of the market during this period.Therefore,entrepreneurial activity will become increasingly important as an important economic activity.College students as the main body of social individual entrepreneurship,some studies have shown that there is still a big gap between Chinese college students’ entrepreneurial rate and entrepreneurial success rate compared with American college students.Dealing with the entrepreneurial problems of college students is of great significance to stimulate the economic development potential and optimize the economic structure.Entrepreneurial intentions are generally considered by scholars to be the best predictor of entrepreneurial behavior,so enhancing college students ’entrepreneurial intentions is critical to improve college students’ entrepreneurial rate and relieve social employment pressure.Through reading and combing the literature,it was found that the formation ofentrepreneurial intention was affected by factors including personality traits,entrepreneurial cognition,opportunity recognition,entrepreneurial education,entrepreneurial ability,emotional intelligence,and self-efficacy.According to existing research,these factors can be divided into two aspects: individual factors and external environmental factors.Although there are many studies about personality traits affecting entrepreneurial intentions,there is currently no unified understanding of the mechanism of personality traits on entrepreneurial intentions in the academic field.Because there is still no convincing theoretical framework to explain the mechanism between personality traits,entrepreneurial education,entrepreneurial self-efficacy and entrepreneurial intentions.Therefore,it is of great significance to construct a model of influencing factors for college students’ entrepreneurial intention and study the action mechanism of each element.The study is carried out from the following aspects: First,the main variables involved in this study are personality traits(Based on the Big Five personality,it is divided into five dimensions: adaptability,sociality,openness,altruism and morality),entrepreneurial education,entrepreneurial self-efficacy(innovation self-efficacy,management self-efficacy and opportunity identification self-efficacy),and entrepreneurial intentions.Second,discussing whether the demographic variables(gender,education,profession,family history of entrepreneurship,whether you thought about starting a business before going to college,and where your family originated)have a predictive effect on college students’ entrepreneurial intentions.What are the differences among the factors affecting the Big Five personality,entrepreneurial education,and entrepreneurial self-efficacy? Third,the five dimensions of college students ’personality traits: adaptability,sociability,openness,altruism,and morality.Which dimensions have a significant impact on college students’ entrepreneurial intentions.Fourth,is there a regulatory role of entrepreneurial education,and what is the effect of the regulatory role? Fifth,is there an intermediary role for entrepreneurial self-efficacy,and how effective is the intermediary effect? This research starts from the internal and external aspects,builds a model of influencing factors for college students’ entrepreneurial intentions,and comprehensively analyzes the mechanism of action between various factors.Read and organize the literature,previous research on entrepreneurial intentions mostly carried out in isolation from the individual and the environment.Based on the ternary interaction theory and planned behavior theory,combining the two factors ofindividuals and the environment,this study proposes theoretical models of the Big Five personality traits,entrepreneurial education,entrepreneurial self-efficacy,and entrepreneurial intention.During the research,292 college students were sent questionnaires,280 valid questionnaire data were collated and analyzed,and 11 hypotheses proposed in this study were tested by empirical analysis.The empirical analysis draws the following conclusions: First,there are no significant differences in the entrepreneurial intention of the three statistical indicators of gender,education,and specialty.The place of origin of the family,whether want to start a business before going to college,and whether the family has an entrepreneurial experience have a significant impact on the entrepreneurial intention.Second,social personality,altruistic personality,open personality,and appropriate personality of the Big Five personality traits are significantly positively related to entrepreneurial intentions.Third,the entrepreneurial self-efficacy of college students plays a part of the mediating role between the personality traits and entrepreneurial intentions of college students.Fourth,college entrepreneurial education plays a regulating role in the mediating model of entrepreneurial self-efficacy,adaptability and entrepreneurial intention.There are many studies on the influencing factors of entrepreneurial intention,but before the "black box" was uncovered,this study hopes to try to provide a way to open the "black box",which is also the significance of this study.