The Research On Commercial Operation Of Cheerleaders In China Basketball Association

Since 2008 after the Olympic Games, Chinese scholars had a great deal of interest in the research of the cheerleading. but had the low attention in the cheerleading of presentational in the field of CBA, and its commercial and professional research is deserted. But with the professional basketball games marketization of speeding up, presentational cheerleaders in CBA also gradually towards the commercial and professional road. Although it is not high level of the commercialization, but has already begun to take shape with company form independent development. The CBA presentational cheerleaders in commercial operation do not only has a direct connection with basketball professional league in market operation , but also great create a positive basketball culture, enrich the spiritual and cultural connotation of the CBA cheerleading. The cheerleading of commercialization process oneself also has many problems waiting to be solved: for example the problems of insufficient funds, brand shaping and promotion, marketing channels expands, cheerleaders commercial operation system of standardized and institutionalized, etc. In addition to these oneself, the problems need to be solved some influence its commercialization of external environment: for example, the matriculate problem of the cheerleading , the deficiency of other entertainment composition, the attention of government and enterprise to the cheerleading, the recognitionto of the social public to cheerleading etc.To sum up, the CBA presentational cheerleading team in the coming years will increase its commercial and professional process, and how to improve its commercial operation level, we need to find the feasible solution. This article will focus on the status quo of the CBA cheerleaders in commercial operation of, puts forward the existing problems and puts forward some feasible Suggestions. This topic research is in sociology of sport and sports economics, sports psychology theory guidance, from domestic representative who has towards professionalization development of the CBA cheerleaders to explore the basketball tournament cheerleaders concepts and classification, Analysis the influence of basketball presentational cheerleaders in commercial operation to CBA, Analysis the system of commercial operation in the CBA cheerleaders, and the external environment of the presentational cheerleaders, learn from the operation experience of foreign advanced cheerleaders representative, and puts forward the feasible constructive opinions of CBA cheerleaders in commercial operation.According to China's current commercial operation situation of CBA presentational cheerleaders , to improve its commercial and professional level, and put forward the following Suggestions: (1) intensify the shaping and promotion of the cheerleading brand , and strive to improve the visibility of cheerleading. (2) broaden the market channels of the commercialization of cheerleading. (3) make the commercial operation system more standardized and institutionalized in cheerleaders . (4) cheerleaders organizers should break the selection way and the restriction conditions. Annual held the cheerleader qualifie face to the public , promot the cheerleading culture to the social public, let more people to understand it. (5) strengthen the basic training of cheerleader in dance , and cooperation with school, and establish a mechanism that should be solve the matriculate problem of cheerleading. (6) rich entertainment form, improve the level of other entertainment ingredients. (7) to improve the attention of the government to the cheerleading. (8) the mass media should correct guide the the audience to attention the cheerleading. (9) follow the industry's competition rules, strictly abide by the principle of fair competition in the market, make this industry in a fair and impartial environment to the professional road.