| Today,with an increasing number of participants in cheerleading both in the United States and the rest of the world,cheerleading industry is gaining substantial attention and making more profits than ever before.The high profile of the NBA league also brings its cheerleading squads increasing attention.The marketing and management model of its cheer teams set a good example for many other professional ball games around the world.By mainly using a series of videos and research papers of NBA cheerleaders as the analytical texts and the power-body theory of Michael Foucault as the theoretical foundation,this thesis is to analyze the disciplinary techniques exerted on the bodies of NBA cheerleaders.It holds that in consuming society,the bodies of NBA cheerleaders are disciplined to meet the commercial needs of the NBA league.This thesis will be discussed in three chapters about the three disciplinary practices used by the NBA league: the control of body activities,the functional body training,and the examination on bodies.The first part will elaborate on the methods of control of the body activity from the aspect of both space and time.The second part is to analyze the functional body training which makes bodies useful and normalized.In the last part,the analysis of the examining techniques imposed on bodies will be given.This thesis finally draws a conclusion that under the trend of sports entertainment and driven by the commercial interest,the NBA league makes the bodies of NBA dancers disciplined and voluntarily become the object of visual consumption. |
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