Study On The Factors And Countermeasures Protecting The Rights And Interests Of Sports Sponsors In China

Now, along with the continuous development of market economy, domestic and international emerged in a growing number of business events. Due to the sports event itself is better than the advertisement publicity characteristics, numerous enterprises have flocked to join to the sports marketing of unquestionable. However, in our country athletics sponsor market has not been perfected yet cases, will inevitably be sponsors rights infringement problems. In order to make our sponsor market consistently goes on, should make sponsors for sports sponsorship is at high interest, ensure sponsors rights and interests against infringement. Through consulting the domestic sponsors and rights of literature material, Chinese scholars to the research of this aspect is less. In order to protect our sponsor market healthy development and ensure the stability of the sponsoring teams, sponsors rights protection issues of research is very important.Based on the world snooker China open as an example, through material collocting, and observation, etc, to undertake process related events infringing sponsors rights have been studied. Seize the snooker appeared in China open tournament organization chaos, players out of the race, suspected "false ball" and event exclusive problem, find out problems of main root, for creating a good environment proposed countermeasures. Good sponsored Through the study of this paper, it is concluded that the influences and restricts sponsors rights of factors: (1) of the competitions quality. (2) event contracts and fulfill; (3) industry integrity and moral failings: (4) lack of professional talents, etc. Through research, this paper puts forward restricted and influenced factors of sponsoring rights that the quality of the competitions. And in order to improve the quality of the competitions, and puts forward the following several constructive Suggestions: (1) government intervention, (2) improve the athlete's sports level, training more sports stars, (3) strengthen the sports intermediary ability to ascend; (4) intensify competition awards and enhance the strength of management.This thesis is aimed at other should influence factors, contact the domestic actual situation, the perfection of the contract to events, sponsors and industry marketing mode integrity and ethical issues forward constructive Suggestions and opinions:A, increase the enterprise internal sports sponsorship is talented cultivation, deep exploring event resources, around the goal of enterprise and the match, and strengthened enterprise integrated marketing communication and cooperation with the media, constructing win-win partnerships. Second, enlarge the propaganda enterprise's rights efforts to enable enterprises to establish a good law consciousness. Suggest enterprise established a special forensic team, deal with and resolve the problems appeared sponsored rights.Three, mend its own marketing loophole, reduce ambush marketing derailing opportunities. With competition related department signed full details of franchise and exclusive arrangement, thereby extrusion ambush marketing living space, causes to maximize commercial interests.Four, establish sports mediation system, established the relevant sports arbitration institutions. Establish domestic sports market credit system, establish trade associations and strengthen the sports self-discipline.