Similarities And Differences In The Public Service And The Value Of The Professional Basketball Player In The Sino-us Study

As sports powerhouses slogan and practical measures as the continuous progress of national public participation, basketball highest number, influence the most extensive sports, and more and more people's attention, especially with the NBA basketball league of booming development, professional basketball star's influence and social effect, public in the worship of idols right now appear ever more important. Sports stars worship group has become a global sports industry development, strong force construction with Chinese characteristic socialism sports career process, though acquiring basketball in China in recent years, but the development of certain effect of increasing images already far cannot satisfy the requirement of Chinese basketball compatriots, at present our country urgent need large warm and cozy loyal audience as basketball strong backing. So, for the most popular professional basketball star, now already is not only the need to discuss whether commercial value, but how to found and make its value-added, how to play the needs of The Times for idol star player in ascension, personal value and public influence at the same time, promoting China's basketball career development. This paper attempts to sino-us professional basketball star in the role of contrast, while drawing the professional basketball star development experience at the same time, improve the Chinese professional basketball star comprehensive benefits, promote the development of the cause of basketball in China.In this study, professional basketball star with the relevant principles of public service based on the theory of public service from the theory of exploration and development of professional basketball star point cut study these two issues, the use of literature, questionnaire, logical deduction , with some experts and scholars, and industry interviews, a large number of first-hand information in the master, the first case of secondary literature, expand the professional basketball star in this direction of development of the theory and empirical study.This paper will be divided into five parts:The first part is the introduction part. Mainly discusses the research background, the significance of thesis research, dissertation research methods. The second part is the research design framework, as long as the definition of the concept, including the core and the main research method.The third part is related to Theory. Associated with this article summarizes the star public service theory and professional basketball player and international research results, writing for the paper to provide a solid theoretical basis.The fourth part is the main part of the paper. It introduces the similarities and differences in professional basketball star role in American culture, and the focus of this study the current situation of American professional basketball player analysis.The fifth part is the conclusions and recommendations. The analysis of the text summarizes the proposed development of professional basketball star countermeasures and suggestions.