The Research On The Current Situation Of Chinese Sports Culture In The New Era And Its Countermeasures

By the methods of literature, questionnaire, logic analysis and mathematical statistics, the paper proposes development countermeasures based on the research of the current situation of Chinese sports culture in the new era. The research shows that the ever-lasting national spirit of Chinese nation should be inherited by our sports culture in the new age, which means the spirit of sports needs to be imprinted with Chinese national culture to better develop Chinese national spirit and secure the harmonious progress of the sports culture in the new ear.In the future, mass sports in china will be greatly improved and sports culture will play more active role in inheriting and developing traditional culture, introducing and absorbing useful foreign culture and promoting cultural exchange. Sports industry, like sports news, publications, broadcast, TV programs, will be improved rapidly and audiences will present higher demands for cultural sports products including appreciating high-level sports events. So the urgent problem needs to be solved is to boom socialist sports cultural market and meet people's demand of mass sports. Facing the new developing period, we need to meet the chances and challenges of sports undertakings with more open mind and broader vision. As a result, improving Chinese innovation and cultural competition is fatal to encourage the thorough reform of Chinese sports undertakings. To maintain Chinese sports culture healthy development, we need to take in the best of both eastern and western sports culture and seek the optimum combining site between them to make up our deficiencies.