The Research Of Social Sports Resources' Exploitation And Utilization

Along with the development of economic globalization, people life level unceasing enhancement, attention body healthy development, the pursuit of quality of life becomes the main trend. High blood pressure, cervical spondylosis, obesity, and many other physical and mental disease high frequency appear, mapping out of sports development lags behind, and demand exceeds supply, sports development level not meet the increasing physical demand is our country sports enterprise development basic national conditions. From actual conditions, through a large number of literature reading and expert interview, found sports events (especially after the 2008 Beijing Olympic Games sports and its culture) becomes the carrier of the development of, but the existing problem is under the system of "government regulation type (tangible hand)" and "the market regulation model (invisible hand)" link between lacks a development of sports industry, thereby causing the two extremes and large resources idle and waste of the pattern. From the Angle of philosophy, economics and management to introduce "third-department" and "social sports resources" concept, analyzing its characteristics and structure, puts forward the theoretical basis, according to research; The four cases again to reality, the article analyzes the feasibility and the necessity of this study, and with Jinhua city social sports resources operation macro environment and Jinhua city new century sports brokerage case are analyzed, based on the observation, put forward in Jinhua city sociality and resources to the development of sports events appear site selection conservative, event group selection stricture, single and tournament competition capital choose problems such as project not comprehensive and analyzed; At the same time, to the Olympic Games in 2008,49th session of the world and the 2010 Guangzhou Asian and other large sporting events and reasonable allocation of resources, the paper summarized the experience of Jinhua city social sports events with the analysis of the resources development study, puts forward the Jinhua city social sports resources exploitation and utilization strategy:advocate focusing and combining the reality in development and utilization of human (talents, and mainly the management), financial (sports sponsorship), material (facilities), information technology (comprehensive), time (how to allocate) and system (how to implement) six aspects, this paper aims to provide specific Jinhua city sociality sports resources rationally develop and use to provide the realistic significance.