Heilongjiang Provincial Universities Students Moral Choice

In today's society of interaction of diverse cultures and rapid development of economy, different values from different nationalities or cultural backgrounds confront and compete with each, which brings a huge impact to people's thoughts and behaviors have, leading to endless behaviors of demoralization and increasingly popular of money worship and utilitarianism. These caused serious negative impact to the moral development of college students. Faced with a unlimited temptation society, it is difficult for inexperienced college students to make proper treatment. Therefour, universities need to change traditional moral education. Taking college students as the main body and give students full freedom, paying attention to the students moral choice. The purpose is to develop good moral behavior habits and form the correct moral values. When they face ethical conflicts or contradictions, they can distinguish right from wrong and make right moral choice.This paper uses the method of documentation and questionnaire survey research. The moral choice based on the related concepts, through the questionnaire survey. Firstly, understand the status of Heilongjiang provincial college students'moral choice. Secondly, objectively analyze the problems of college students' moral choice, which are classified as four aspects: moral cognition in contradictions and confused, weak moral emotions, moral weakness of the will, moral behavior and moral cognition disjointed. Then summarizes the causes of the above four aspects, respectively social morality behavior the adverse effects, moral education college students subject status not outstanding, family education lack of moral choice of training, and college students' moral concept light. Finally, based on the analyzing reasons, standing in the college students' education of moral choice angle, this paper proposes three suggestions for the construction of moral choice: the first is to strengthen college students' moral choices consciousness, the second is to cultivate capacity of college students' moral choice, the third is to build good ability to internal and external feedback mechanism.