A Female Lifestyle Type Of MBA Education In Consumer Decision-making

There is no market without segment. " This concept is recognized by the marketing manager from most of businesses, governments and organizations which is with the rapid development of buyer's market and the diversity of living forms. Focus on the meticulous precision market is the development Marketing Research.Nowadays a few of valuable consumer groups including:fashion female highly educated, high level of consumption groups, etc., it's necessary to put these people one by one to the torture:What kind of products can meet your needs? When and where will you want to buy? Why did you want to buy the commodity or service but not another?what should we do when communicate product information to you? How can we impress you?Undeniably,Chinese female MBA is the women which is valuable intersection of consumer groups mentioned above.Up to now, the Chinese women's social roles' great changes have taken place in the past 50 years, China has become one of countries which has the most dramatic changes in social roles of women.The turning point of the status of Chinese women in China have had a significant trend in the market influence.Also higher educational products such as MBA is popular in China market from the 90s of this century, the two make" The influence on Consumer Decision of MBA education made by female lifestyle "to be worthy studying and having a high degree of concern.It goes without saying that if we can offer an opportunity for the female MBA to contact with university brand, value and strength which will be left a good conviction in women's idea.it is believe that it will the great help to to tap potential markets.Firstly, we define the basic concepts, which including lifestyle, consumption decision-making styles and mutual restriction between them. Secondly, we elaborate the purposes of this research and the research method. Based on the above theory and methods, we elaborate the consumption decision-making styles on the MBA education of women influenced by their lifestyles. Finaly, marketing management proposals can be concluded which provided for colleges and universities is useful tor their MBA education enrolment publicity and education according to the study.