The Research Of Inlfuence And Strategy Of Mass Media In The Development Of Middle School Students' Morality

With the development of the information society, gradually, the mass media withnewspaper, radio broadcasting, movie and TV, the internet as the main means has beendeveloping with great speed, which has played an unprecedented role in people's dailylife. Meanwhile, it has propaganda and leading influence to the whole society. Middleschool students, who are the direct "audience" of the new media time, were deeplyinfluenced by the mass media on their ideology consciousness, life-style and concept ofvalues. How to lead the middle school students to form a right attitude toward the massmedia, how to develop the good effect of the mass media, it has been an importantscientific research subject with characteristic of timing and realism in the education ofmiddle schools.This article includes five main parts.Part one is the introduction of the theories thatsupport the article.Part two introduces the meanings of the mass media and themorality,as well as the influence of the mass media to the personal morality. Part threeintroduces the present situation,the existing problems,the reasons of the mass media tothe middle school students' morality development. Part four analysis the strategies ofenhancement by the mass media to the middle school students. The last part is thesummary part,puts forward the lack of this article.