The Research Of Affecting Factors Of Real Estate Marketing Strategy

The evolution of the real estate marketing concept relatively late development of China's real estate, real estate marketing strategy experience from the vague to the clear, familiar from groped, from beginner to advanced such a gradual process. The real estate industry as a basic industry of macroeconomic, guiding industry, not only related to the economic development of countries in the world and has become a new growth point of national economy, economic growth for countries in the world are of great significance. Real estate is an important part of our national economy, China's GDP as part of a larger proportion.At present, China's real estate market, the total supply and total demand gradually toward the direction conducive to a smooth development of the structure of different types of properties have been adjusted. Corporate or brand communications activities through the coordination of strategies to make themselves through a variety of media or other means of contact with consumers, Read about this a lot of brand marketing, integrated marketing, the whole process of marketing, relationship marketing, green marketing, experiential marketing and network marketing related literature, from a different point of view of the marketing strategy, marketing strategy not only gives the definition of clear , but also a systematic summary of the characteristics of the marketing strategy and content.Throughout the real estate strategy selection before the influencing factors on the analysis and conclusion, are not perfect, the sum of factors sufficient to cover all aspects of an impact, but this marketing strategy based on the summary of factors and the impact of factors before integration, and ultimately obtained 30 factors, real estate marketing strategy to fully improve the selection factors. For example, previous studies did not the partners, governments, competitors and other external resources as a business analysis of key factors, and this is precisely some of the factors of relationship marketing, integrated marketing, the key factor.This article has been summed up by factors of 30 decisions on the project and the impact of competition, the different levels of the project will affect the factors into two categories: First, project the impact of competitive products and projects of the same factors, the other is on the project impact of competitive products and projects of different factors, and factors based on the role of two different marketing strategies will be divided into two stages of selection, the ultimate real estate marketing strategy put forward the role of model selection factors.Based on the real estate business model marketing strategy factors affecting the choice of detailed, comprehensive, in-depth exposition of analysis, reveals the real estate marketing strategy choice between the role of various factors, and proposed marketing strategy on the Factors Influencing the role model. In addition, the article also cited ZHKXM and WK TX villa project marketing strategy the company selected the actual case of the conclusions and the constructed model is validated, confirmed the correctness of this conclusion.