China's Retail Enterprises Green Marketing Strategy

The industrialization tide makes the human society productive forces enhance enormously, the economical unprecedented scale expanded, has created the unprecedented material wealth. However at the same time, the environmental pollution, the ecology worsening cause the humanity faced with the serious survival crisis, constitutes the barrier and the threat to social economy's sustainable development. At the end of 2009 the Copenhagen world climate congress which convenes in Denmark pushes to the people to the environment attention the high tide. Premier Wen Jiabao pledged seriously at the meeting that the unit GDP carbon dioxide withdrawal compares in 2005 our country to 2020 to drop 40%-45%, and takes it as the bounded target to integrate the national economy and the social development medium and long-term plan. Under this background, the retail trade takes the national economy important industry, impels its green marketing is promotes the competitive advantage and creates the sustainable development opportunity the important way. The domestic and foreign experts study the exploration green marketing related question positively. This article based on this, uses the literature synthesis methodology and the example analysis, impels the green marketing to our country retail business to conduct the research.This article main minute following several parts:The first part:The elaboration research background and the significance, comb the domestic and foreign literature to summarize, and points out the research technique and the innovation place.The second part:Obtains from the market marketing idea's development evolution process, to draw out the green marketing correlation theories outline; Then carries on the analysis to Wal-Mart's green strategy; Finally elaboration advancement Retail business green marketing significance. The third part:Analyzes our country Retail business green marketing the present situation and the existence question. The fourth part: Analyzes the Soviet rather electric appliance implementation green marketing situation. The fifth part:From the Retail business, supplies the chain, the consumer and the government four aspects gives the impetus Retail business green marketing strategy the countermeasure and the suggestion.The sixth part:Draws the conclusion.