Research On The Development Strategy Of Zhengzhou Shaolin Airport Management Co., Ltd.

The shortage and construction of general aviation airport is an important factor that restricts the development of general aviation,and the development of navigation is needed as the infrastructure of general airport construction.Dengfeng general airport has been approved by the Central Military Commission of the Central Military Commission and the general staff of the air force and the southern region of civil aviation authority agreed that the project land,planning,environmental impact assessment procedures are being handled.Zhengzhou Shaolin Dengfeng airport as a general aviation airport construction and operation of the unit,with airport development thoughts of the clear physical.This paper first introduces the research background and research value,summarize the relevant literature analysis,and introduce the research framework of this paper,the basic concepts and related theories are introduced.Then,based on the PEST analysis method and the Potter five forces model,based on careful analysis of the internal and external conditions,find out the advantages and disadvantages,the opportunities and threats facing the,from reality,based on their comparative advantages,weaknesses,formulate the development strategy of Zhengzhou Shaolin Airport Management Co.ltd..The strategic positioning of the company is to meet the basic needs of the regional navigation operations,to ensure the construction of regional agricultural operations and social security system;to build the characteristics of operational management model,with profitability,to achieve a healthy development.Finally build general aviation gathering development demonstration area,to promote regional economic development.The strategic development model based on general aviation airport construction and Dengfeng general aviation industry policy support,to promote the implementation of real estate development of navigation,navigationand general aviation base gathering development demonstration area of strategic objectives,specific for the general aviation industry,tourism real estate real estate + way.On the basis of the independent business model,the different business areas and modules using the joint operation,commissioned by the operation or franchising.In order to promote the implementation of the above strategy,Zhengzhou Shaolin Airport Management Co.,Ltd.to build a series of security measures.This article from the Zhengzhou Shaolin Airport Management Co.the company's long-term development strategy of facing what opportunities and challenges,analysis of advantages and disadvantages and conditions of Zhengzhou Shaolin airport management company limited development,determine the development orientation,Zhengzhou Shaolin airport management limited strategic target and path,to provide the theoretical and practical reference to the management and development of general the airport in other parts of the country.