A Comparative Study On Apparel Brands Retail Shop Location Selection Strategy

With the rapid leap in China's national economy, the retail trade as the twentieth century, China is also booming new industry developing. Retail location in question is a university, it is to make full use of consumer psychology, regional economics, industrial organization, strategic management and other disciplines of knowledge, through in-depth analysis, research can be effectively implemented, it is Science plus Art of the decision-making behavior, the retail managers must attach great importance to the work of a key. With the expansion of city size, consumers increasingly high consumer demand, the city business district are constantly changing, from a few years ago focused on the business circles evolved into today's diverse business circles and the business climate, the city business circles as an important part of the city, an increasingly important impact on consumer decision-making consumers, this invisible garment which increases their difficulty of the retail shop location, location when you need to understand both the characteristics of various district need more scientific analysis, to capture the market gap, using a surprise move strategy. This article will present the city's diversity of shopping lists each district were analyzed and the characteristics of retail formats, while the location of the apparel retail industry study comparing different strategies to identify the location of the different types of district should consider the points and can take the strategy.This study is the type and characteristics from the start of shopping district, combing clear the characteristics of a variety of retail formats shopping district, and refer to different location within the district's success stories for analysis. The characteristics of different district-depth analysis to identify the corresponding location from the strategy, rather than the listed location strategy. In addition, this article will be the sports brand Adidas and the Giordano brand casual apparel brand two distinct sites in the Beijing market depth analysis of case strategy, and verify the different types of district successfully taken location strategy.This paper has decades of rich apparel retail store management experience in practical work, but also to witness a decade, changes in clothing retail market, and participated in two different types of clothing brand strategy to develop the site, so in recent years in city ring has a profound understanding of the changes on the location of different clothing brand strategy has its own unique perspective and point of view, and predict future changes in the city business district, apparel retail industry trend. I believe this can give retail clothing business decision makers to understand the city's business district, retail outlets for scientific rationalization of the layout of the shopping district of choice for the future development of shop location and layout strategies provide an important reference, the retail business operators to be better return on investment.