Research Of Beijing Real Estate Enterprises's Pricing Mechanism

At present, The Real Estate has become an important pillar industry. As an important part during the development of real estate projects, the pricing of the real estate projects concerns the investment income of the developers. How to scientifically determine the sales price of the real estate projects is not only the problem that all developers have to face and make the careful decision, but also the common concerns of the consumers.This paper, by taking Beijing's real estate market as the study area and based on the collected and survey date of the historical development and actual situation of the market, aims to theoretically and empirically clarify the various factors that influence the pricing of Beijing real estate projects and the relationship and causes of these factors. This research will figure out the main influencing factors during of Beijing real estate enterprises to determine a market price, how these various factors influence the pricing, and the corresponding countermeasures and suggestions, etc.Combined with the formation and development backgrounds of the pricing mechanism in Beijing real estate, and according to basic principles and focused on the existing problem therein, this paper firstly overviews the background and discusses the problems of the pricing mechanism in real estate enterprises; secondly summarizes the operation mechanism of the real estate, which starts with clear-up of the related concepts in real estate field and studies the relation of real estate supply and demand by using the Western supply-de-mand theory, and then researches and analyses the macro and micro influencing factors of the pricing mechanism in real estate enterprises; next investigates on the pricing mechanism of various real estate enterprises in some countries, regions and part of domestic city, and makes some comparative analysis and summarized conclusion; then studies and analyzes how the influencing factors play a part in pricing of real estate by investigating of those factors and the relationship among, establishes Beijing residential project pricing factors model by using the multiple correlation analysis method, and carry out the empirical studies of Beijing residential market conducted by this model; finally summarizes the main conclusions of this paper, and raises further research direction of relevant issues.