Competiton Anylisis And Strategies Choice For Market Of Group Customers In CMCC, A City In Guangxi

Group customers have become the competition focus for telecommunication operators to expand their markets after the telecommunication recombination. China mobile(CMCC) has comparative advantages in customer scale, capital and supply chains, but china mobile is about to face the fierce competition and challenges when we take china telecom's traditional advantages in group customers to consideration. China mobile should consider how to choose competition strategies in group customers market to make sure their important group customers will not be taken by competitors on one hand, and still has the abilities to expand the new market on the other hand.With the competition environment of the group customers market in china mobile (a city branch in Guangxi) as the research subject, this thesis analyzes profoundly the structure of the competition strategies in group customers market basing on the both internal and external factors that are related to competition in group customers:supplier's negotiation ability, buyer's negotiation ability, substantial competitors, threat of new entrants, threat of substitutes, the present competitors. This thesis also analyzes the successful experience of some international telecommunication operators. In conclusion, this thesis proposes the competition strategies for the group customers of china mobile (a city branch in Guangxi).