The Dissimilation Of Enterprises' Online Public Relations

This is the objective of public relations behavior of the corporate network.Online public relations is the network as a platform of interaction with the audience to achieve a dialogue between the audience and the brand, communication and exchange. It is the market in recent years the rise of online virtual background, familiar with network marketing companies in order to meet environmental, public opinion to control brand information network to monitor the industry and product trends, understand competitors, information, and promote product sales and brand communication needs such as the rise of new means of communication.This article demonstrates the network of public relations to the dissimilation of the corporate brand to potential security risks, so that the operators understand the potential harm to the network of public relations to promote the long-term development of enterprises from the perspective of the brand, to its dregs, its essence, exploration and practice out a proper use of the road network marketing public relations.This article clearly made the dissimilation of the enterprise network public relations argument, from the analysis of the production network of public relations, development and present situation of consumers, business owners and network public relations industry, the network of public relations at three levels of dissimilation argument is extremely impact and make the enterprise dissimilation of the solution path of the network public relations to help companies better network of public relations for marketing applications, network harmonious order, the network of public relations to promote the healthy development of the sun.This paper argues that the development of public relations in the network there is at least the following dissimilation:First, the network of public relations in the deletion of posts, post, and speculation on the consumer's right to know act constitutes a violation, aggravated promotion of consumers do not trust the network, the network of false information in the public relations and information overload increases the consumer access to information is difficult to increase consumer access to information through the use of the network to meet the time, but also the growth of young people had adverse effects, damage to responsible corporate image.Secondly, the network of public relations between the normal and orderly dissimilation of the enterprise resulting in infringement of healthy competition. The dissimilation of public relations behavior of the network increased the spread of the phenomenon of moral anomie, caused the vicious competition among enterprises, or even the enterprise which caused the entire industry is difficult to predict damage.Again, the network is also the dissimilation of public relations public relations industry on the healthy development of the network caused by abuse. Part of the network's short-sighted public relations firm, instant success, and irresponsible behavior that seriously undermine the network of public relations industry, "public rangelands" ecological, adhere to the moral bottom line of the company to survive the difficulties, irregularities of the "black public relations" popular, damage the image of the network of public relations , destroyed the vitality of this emerging industry.When an act beyond the scope permitted by law, will endanger the order. In view of this phenomenon the network of public relations, the paper that the enterprises should adhere to the implementation of brand strategy to build a solid brand and consumer relationship-oriented, the network behavior of a real public relations marketing strategy into the business, and ultimately to make up the network with a brand premium deficiency Gray Public Relations loss of sales to the enterprise; same time, enterprises must carry out the network rights, handle the public relations interests of the parties to the relationship between the network and actively promote the industry self-regulation, the implementation of the "green network of public relations" and other aspects.Although this article is to explore the dissimilation of public relations network, but with the negative impact of business on the network depth understanding of public relations, and improve China's Internet management and regulation, enhance the quality of Chinese Internet users, and network PR industry to strengthen self-discipline, public relations network will use the sun, regulate the operation to achieve the orderly development of health, the network marketing industry public relations will also be a dark horse with the force, the professional value of active play.