Research Of "K" Brand Building Steel Differential Marketing Strategy

The article bases on the study the theory of the market segmentation and differential marketing, summary the related theories via literature analysis, case analysis and observation research methods etc. Then the writer analysis's the marketing environment of building steel in the relationship with the political and legal, social and economic, natural and technological.Environment etc. Again the writer studies the market segmentation of building steel from four aspects of transportation infrastructure, real estate industry, water conservancy and hydropower facilities, municipal engineering. Within fully market subdivided and combined the marketing conditions of "K"brand building steel. The writer put forwards the differential marketing strategy of "K"brand building steel.The differential marketing strategy of "K" brand building steel includes:1. Differential marketing strategy of products, channel, service in transportation infrastructure;2. Differential marketing strategy of products, service and image in real estate industry;3. Differential marketing strategy of products, service and personnel in water conservancy and hydropower facilities;Through to research of "K" brand building steel market segmentation and differential marketing strategies, the writer not only has found the target market of "K" brand building steel, but also reviewed the marketing theories, utilizes the marketing theory in the sales management as well. Besides a beneficial attempt of use of the marketing theory has been made, the space of use of the theory has been expended, a valuable real diagnosis also filled the theory.