Operational Strategy Of Henan Unicom 3G

January 7,2009, the Ministry of Industry for the reorganized China Unicom, China Mobile, China Telecom awarded three 3G carriers operating license, the Chinese into the 3G era. Six Henan Unicom Corporation under the guidance of a unified marketing strategy, more than 1 year after market launch 3G operators,3G business achieved initial development, but the 3G business applications with low coverage, low effectiveness of the user development,3G business did not meet expectations, overall market size is also small. How difficult customers, the use of operational strategies to Henan Unicorn's 3G services rapidly into the operational phase of a complete company of China Unicom Henan important business issues.China's 3G launch is currently in the early stages of operations, international and European operators in Japan and South Korea in 2005-2008 in 3G operating income reached a scale and improve the operation more stable period. China Unicom 3G operators face fierce competition with foreign operators start 3G when there are similarities, to learn the actual situation with the successful experience of foreign operators, to avoid risks, and strive to improve quickly into the operational phase. Henan Unicom 3G operators need to take full advantage of the opportunity for differentiated services, achieving a one third of the world's strategic objectives.This papers to the basic principle of management of marketing for guidance, through to the international representative business strategy and 3G operators case study, SWOT analysis method of henan unicom 3G business orientation, combined with 3G business marketing situation using customer value guaranteed theory proposes henan unicorn 3G operation strategy improvement measures.3G business marketing of henan unicom management and business development have certain reference significance.