Strategic Studies Of The Development Of Ecotourism In Qihe County

Based on the ecological environment, ecotourism aims to have the sustainable development of ecology and makes people know the nature's tourism through education. With its features meeting the need of tourism, ecotourism becomes the hot spot of the whole world's tourism. It contains the mode of local involvement in tourism and aims to make the development of local tourism meet the local need, to formulate the local tourism and management specifications so as to get the financial source to promote the local resources and environment.The paper is based on the economy, humanity, location and the status quo of the development of tourism at Qihe county, combines the specific results of analysis, explores the importance and advantage of developing ecotourism at Qihe county so as to formulate the specific developing strategy of ecotourism at Qihe county, increase creative effect of ecotourism, make the development of ecotourism get rid of the low-level price competition and market imitation. Therefore, it will benefit the sustainable, stable and healthy development of ecotourism. The paper will determine the direction and aim of the development of ecotourism at Qihe county and formulate the marketing strategy.The influence of government is essential in tourism that is very sensitive to the policy. In the environment of market economy, tourism tends to become marketization. However, local emerging tourism inevitably needs the government's operation. According to the related articles published, the study of ecotourism mainly focuses on the formulation of theory on ecotourism, with few community's involvement. And at the beginning of the development of emerging tourism, there are few study of the strategy of industrial development with county government's involvement. The paper analyzes county government's management of tourism with management theory and considering Qihe's present policy, location and resources chooses proper method of involvement. In this way, in the process of development it will make the county government formulate proper system and effective mechanism and give strong technical support so that it can guarantee the healthy development of tourism. And departments that make policies of tourism can get reference and more government departments can find the direction and mode of the development of emerging ecotourism.In conclusion, the paper is based on the related theories of local economics, tourism and management, combines the present research, analyzes the strategy of the development of ecotourism and enriches the related theory of ecotourism to a certain extent. With the aim to provide theoretical support for the development of ecotourism with government's involvement, the paper studies two aspects——county government's involvement in ecotourism and the developing strategy planning with the involvement, formulates the strategic mode of county government's involvement in ecotourism, coordinates the development of society, economy, ecology and culture, explores the developing direction, mode and plan of ecotourism with government's involvement.