The Trend Of Scale Changing Of Chinese Enterprises And Their Strategy Choice In Condition Of Economic Globalization

The Third Industry Revolution which is featured by information technology has raised and highlighted the economic globalization. In such era, different economies interact with each other more frequently and thus a global market comes up. The Economic Globalization has brought with it fierce competition, as well as valuable opportunities.The thesis, through systematic analyze and research on the new features in such era, sums up 6 different dimensions, all together 14 traits, involving market scale, production scale, technology, industry policy, financial crisis and anti-globalization. After investigation into the effect all these traits have on enterprise scale, the thesis concludes that the scale is to expand in the future. And the empirical study based on the manufacture industry of China has test the theory with a positive feedback.The conclusions of the thesis are as follows. First, due to the effect of technological improvement and policy change, the average scale of Chinese enterprises are to be larger, which means the threshold to attend global competition is higher. Second, each of the three components of firm scale changes differently, average sales and asset ascending and average employee descending. Third, the traits in the economic globalization era have different effects both in scope and depth. The market range leads to employee change, the technology improvement affects both sales, asset and employee but policy change mainly deals with sales, not others.Strategic advice for the Chinese firms is that to expand and grow stronger with specialization strategy. Larger enterprises should involve M&A and FDI to expand abroad, which may lead to diversification through specialization. Smaller firm should make use of the strategic alliance, network cooperation and outsourcing to face up to the effect of "Wintelism" and make itself stronger and more competitive.When it comes to the policy, because of the key role technology plays both in firm scale expansion and competence strengthen, the policy makers should give higher priority to high-tech industry so as to raise the whole technique level of the country. Since the import tariff rates shows a negative impact on enterprise scale, the state should reinforce its open policy and accelerate firms to blend in market in seeking for development, not protect it with a high import tariff rate.