The Marketing Stratege Research Of Springs City Mei Jun Project

The new situation, the real estate market ups and downs, frequent introduction of national macro-control policies, the real estate market has entered a highly competitive era, the real estate marketing plan also means innovation, all developers in order to promote the real estate sales, in planning the program on Is painstaking. Overall, there are some real estate marketing plan obvious problem and needs to pay sufficient attention to the real estate business, the reality from the market to make planning program to improve all aspects of marketing planning capability, in order to remain unbeaten in the competition Land. Real estate marketing plan as a new discipline, has experienced many successes and failures in the practice of rich and diverse. Increased competition in the real estate market, land resources become more scarce, real estate marketing plan for research is crucial.In this paper, the theory of the real estate marketing planning are described, analyzed the theory of marketing planning and real estate developments in the field are closely linked. Through theoretical analysis of the marketing plan, elaborated in the whole process of project development, marketing, planning the content and methods. In the real estate industry and real estate companies on the basis of comprehensive analysis, pre-positioning of real estate project development planning as a major research and divided the real estate market research, market positioning in real estate development projects, real estate projects in the theme concept design, "Springs city mei jun "four-part marketing plan project conducted in-depth and meticulous research.This paper attempts to study the existing theoretical results and field survey, based on effective analysis, the real estate market in Jinan with a comprehensive in-depth investigation, Jinan, for a better understanding of the real estate market play a reference; article From the analysis of the "Springs city mei jun"project of the market environment to study the real estate market positioning issues, and this article from the Springs City mei jun project, "the marke t position of departure, and the empirical investigation, That " Springs city mei jun "in the early development of the product planning proposals and the corresponding pricing strategy and promotional strategy, based on empirical investigation of the "Springs City meijun, the United States, "the market positioning for the feasibility of proposed recommendations; taken for the current environment , customer demand for the marketing plan to follow-up study of scholars and other real estate developers to learn to play the role of market development.Innovation of this paper is the theory and practice, the actual operation of real estate projects through sub-cases Analysis, reveals how the marketing planning theory and practice, and promote the management of real estate marketing plan On research, to enhance the level of real estate management, improve enterprise competitiveness, has a positive impact.