Ethical Reasoning Of Social Responsibility Of Business From The Theoretical And Pracitical Perspective

The rapid development of market economy brought huge material civilization,however, at the same time it brought serious effects of alienation(man and man,human being and the seciety ,human being and the nature),which caused many social problems about how can human being survive and develop in circumstances such as lack of resource, ecological deterioration, environmental pollution, expansion of the gap between the rich and poor and so on.Though those events such as ORIENT back to China,Wang Shi donations,Baidu name for sale were not scandal ,they aroused the public attention.Moreover the happening of the events SanLu smilk powder,ShuanHui lean meat Jing made people feel shocked ,warried and angry as well as feel more strongly expected about the social responsibility of business and business ethics of the corporation and venturer than any time.The international financial crisis which started at America and had impacts on the whole world aroused people to aware the necessity of social responsibility of business and business ethics.Financial crisis caused by subprime crisis,and the cause of subprime crisis using the words by Richard bitner who has been working at loan on security for 14 years is that greedy,cheeting and ignorance.If the financial crisis which brought turbulant and unsafe to the world ,the business scandal which brought serious consequences and disadvantages to the society and stakeholders and the commericial operation which brought disputes made any sence,it was that more and more people realising that it could neither ensure the effectiveness of business activity nor guarantee fair and justice only depending on a free market system,institution and supervision;more and more people starting to reflect on deep-level problems such as what kind of social responsibity should the corporation take,what kind of goal should the corporation persue,how to treat the stakeholders ,what management system we should own.This thesis inquires into the current research situation of social responsibility of business from the perspective of ethics and defines the connotation,level and fundamental problems of social responsibility of business and analyze the positive effects to the corporation management made by social responsibility of business which proved the rationality of its existence from the aspects of utilitarianism, stakeholders,moral capital theory,theory of social cotract one by one.It also provides social responsibility of business as orientation to construct ethical culture of corporation which makes corporation guarantee the business success by it.