The Depth Development Research Of Harbin Ice And Snow Tourism Product

Harbin has plenty of ice and snow tourism resource which has great potential for development. In the recent years, due to its superior ice and snow resource, Harbin is expanding the market size of ice and snow tourism, and the ice and snow tourism industry developing rapidly. As the ice and snow tourism industry development, the ice and snow tourism product is becoming new focus of Harbin ice and snow tourism.Based on the tourism area life cycle theory, growth pole theory, core-periphery theory, core competence theory, sustainable development theory, experience of economic theory, tourism marketing theory and other related theories of tourism; Explore the concept of ice and snow tourism products, classification and characteristics, find out how Harbin ice and snow tourism products combined with these theories, take this ideology into all aspects of Harbin ice and snow tourism products development and design, explore the road of Harbin ice and snow tourism products sustainable development. Based on the analysis of Harbin ice lantern garden party, take Harbin ice lantern garden party as an example. Harbin ice lantern garden party was first founded in 1963, which is the earliest formation of large-scale out door ice art exhibition and held in Zhao Lin park every winter. Therefore, take the Harbin ice lantern garden party as an example of this study which has some representation.The article is divided into seven chapters:The first chapter is introduction. In the analysis of background of the topic and the situation of sustainable development of ice and snow tourism product, elaborates the purpose of this paper and significance of topics, research ideas and research methods.The second chapter is to introduce ice and snow tourism products'concepts and relevant theories, analyze the characteristics of ice and snow tourism products.The third chapter combine with Harbin ice and snow tourism development status, the analysis of Harbin ice and snow tourism product include strengths, weaknesses, opportunities and threats.The fourth chapter analyze the situation of sustainable development of ice and snow tourism product which include domestic and abroad, according to the trend of domestic and abroad market demand, market positioning for Harbin ice and snow tourism products, finally, forecast the number of visitors and revenue of Harbin ice and snow tourism market in the next years.The fifth chapter introduce Harbin ice and snow tourism product status and depth development proposals, this chapter provides practical recommendations for Harbin ice and snow tourism products depth development include snow sports products, ice and snow entertainment, ice and snow cultural products, ice and snow equipment products, ice and snow festival celebration products, ice and snow service products, ice and snow tourist souvenirs, city ice and snow tourism product design and so on.The sixth chapter is case study. First, take Zhao Lin park ice lantern garden party as an example, and introduce its history. Second, by assessment for ice lantern garden party of the tourism area life cycle, proposed measures of current development status. At last, provide a detailed design of the topic of ice Disney and show the design for expected results.The seventh chapter summarizes the article research results. Pointed out which the lack of the research and how to do the further research.Through analysis of the full text, make Harbin ice and snow tourism products development more systematic, this text have some reference value for next development.