Research On Contermeasure For Constructing Harbin Into A Well-Know Tourism City Of ICE And Snow Around The Word

Harbin is a city with a profound ice and snow culture, whose ice-snow tourist resources are very rich. The Harbin International Ice and Snow Festival and Harbin Ice and Snow World have a great influence, so the potential to construct the world famous ice and snow tourist city is huge. In recent years, with its own advantages of ice and snow resources, Harbin has continued extending its influence as a famous ice and snow tourist city and ice and snow tourism has shown a rapid growth of development. With the rise of the theme culture in China, to build Harbin into a famous ice snow tourist city has become a higher development goal for Harbin ice and snow tourism. Through analyzing construction theories and cases about famous ice and snow tourist cities at home and abroad, this thesis explores the advantages, disadvantages, opportunities and challenges of building Harbin into the world famous ice and snow tourist city, and puts forward relevant strategic countermeasures.This thesis consists of5chapters. The first chapter is introduction which explains the purposes and significances of this topic on the basis of analyzing the topic background and the research results and present condition of many scholars at home and abroad. The second chapter elaborates relevant concepts of urban theme culture and cases of famous cities at home and abroad. The third chapter analyzes Harbin ice and snow resources in detail from four aspects-advantages, disadvantages, opportunities and challenges. The forth chapter puts forward feasible strategies and countermeasures mainly from the following aspects:the culture connotation of an ice and snow city, the upgrading services of ice and snow tourist products of a city, the construction of the environment of an ice and snow tourist city, the image-shaping of an ice and snow city and brand promotion, the building of the security system and so on. The last chapter concludes the research results of this thesis and research gaps and aspects for improvement.