The Study On Increasing The Spending Power Of Rural Residents

Expand rural consumption, not only building a moderately prosperous society and building a harmonious society, but also changes in China's economic development, answering the needs of the global financial crisis. Expansion consumption of rural residents, we have to raise the spending power of rural residents as the premise, there is no increased spending power of rural residents, to expand the consumer of rural residents is simply impossible and unrealistic. Therefore, to the spending power of rural residents to improve the research has important theoretical and practical significance.This literature review from the theoretical basis and to start, first outlined the spending power of rural residents and the Constraining spending power of rural residents to improve the factors. Spending power of the status of rural residents is this: the economic consumption of rural residents is relatively low, culture and education spending power of rural residents than urban residents far, the spending power of rural residents in ecological far behind the urban residents. The reason why the low purchasing power of rural residents, this dual structure of national economy, China's fiscal expenditure structure differences between urban and rural areas, urban-rural income gap is too wide and level of education between urban and rural residents caused. Secondly, from the empirical point of view of the result of low purchasing power of rural residents of factors, including income of rural residents, rural residents in annual consumption of grain, meat, eggs, etc. The number of rural residents is positively influence consumer, the lever of education, and rural residents'Cultural consumption expenditure of rural residents is positively affected. The empirical analysis tell us that how to verify the various factors affecting rural residents and size of the direction of consumer spending, so as to increase the spending power of rural residents to provide a corresponding solution. Re-analysis of the low purchasing power of rural residents in the negative impact, and accordingly that the spending power of rural residents to improve the ideas and measures, namely: changes in urban-rural dual economic structure, greatly increase their income and increase input in public goods in rural areas Improve the consumption environment in rural areas, strengthen ecological knowledge of education.