Study On Optimization Of Consumption Structure Of Rural Residents In Zhaoyuan

The "Thirteenth Five-Year Plan" period is the decisive stage for China to build a well-off society in an all-round way.The "agricultural,rural and farmers issues" is an important issue concerning the national economy and people's livelihood in the new era.In recent years,the world economy has been weak,and China's economic growth rate has begun to slow down.The consumer demand,especially the insufficient consumption demand of rural residents,is an important factor hindering China's economic development.At present,China's economic development mode has gradually shifted to the core of domestic demand,and the effective development of rural consumer markets is crucial.Rural residents' consumption is an important part of China's consumption.The rural population base is large,helping them to become rich,continue to broaden the rural consumer market,stimulate consumption,expand domestic demand,and stimulate economic growth,so as to promote economic development and further improve the lives of rural residents.Gain a sense of well-being and happiness.Therefore,it is of great significance to expand domestic demand and economic growth by enhancing the consumption of rural residents,actively guiding the improvement of rural residents' consumption expenditures and consumption levels,and constantly optimizing the consumption structure and improving consumption quality.On the basis of reviewing the statistical yearbooks and related household consumption data in recent years,this paper uses literature research and comparative analysis methods to read a large number of domestic and foreign related consumer literature,and expounds the background,purpose and significance of the selection of rural residents' consumption structure.And the basic situation of research status at home and abroad,define relevant concepts,and further understand a series of concepts that grasp the consumption structure of rural residents,based on the current income consumption theory,Maslow's hierarchy of needs theory,Engel's law,etc.,based on the rural residents of Zhaoyuan County,Daqing City,Heilongjiang Province as the research object,collected and collected detailed data on the income and consumption of the residents of Zhaoyuan County during the five-year period from 2012 to 2016,and introduced the current income and consumption status of rural residents and the changing trends.The per capita income and consumption expenditure increased year by year,and analyzed in detail the changes in food consumption,clothing expenditure,medical care,culture,education and entertainment in rural residents' consumption structure in recent years,summed up the survival consumption and development.Type consumption,enjoy the characteristics of consumption,and All consumer spending,consumption levels,and other relevant data Engel coefficient index,and the country,urban and rural Zhaoyuan County in Heilongjiang Province as well as comparative analysis,identify gaps and shortcomings.The paper analyzes that there are some problems in the consumption of rural households in Zhaoyuan County,such as high proportion of food consumption expenditure,the consumption structure is mainly based on survival consumption,uncoordinated consumption structure,and large differences in urban and rural consumption structure.The analysis of the causes of this restriction is mainly due to low income level.The reasons for the lag of consumption concept,poor consumption environment,and poor communication of the policy of benefiting farmers.Finally,combined with analysis and related data,it is proposed to broaden the income channels of rural residents to increase income,improve the rural consumption supply environment to meet consumer demand,establish a new era of consumption concept to enhance consumer willingness,increase rural financial support to expand consumption areas,and strive to reduce urban and rural consumption.The gap can be operated and can be used for reference.It aims to increase rural consumption expenditure,improve the overall consumption level of rural residents,guide rational consumption,continuously optimize the consumption structure of rural residents,promote the development of rural consumer market,further improve the quality of life,and enhance the economic strength of the county.To help build a new countryside under the new era and promote the revitalization of rural areas.