The Research Of Marketing Tactics Of Shehezi City's Dairy Corporations

Through analysis of materials and practical research and other means, first, analyze the industrial environment of Huayuan Dairy and the corporation own disadvantage conditions, initially established the market strategy of Huayuan dairy corporation; Then analyze the existing marketing of Huayuan dairy corporation; therefore the paper put out the corresponding improvement plan base on this presents; The proposed strategy to implement the recommendations of the Huayuan dairy corporation safeguards. As following:Firstly, the paper analyzes the industrial environment of the Huayuan dairy corporation. From the political, economic, social and technical, consider the Huanyuan dairy corporation's disadvantage, and preliminary determine market strategy and market positioning of this company.Secondly, analyze the Huanyuan dairy corporation's existing marketing, and from product, price, and promotion to analysis and improvement.Finally, to improve the implementation of the marketing strategy.