Creative Industry Cluster Study Of The Yangtze River Delta Region

Creative industry is recognized as a sunrise industry in the 21st century which represents post-industrial society and industrial development under the new direction of urban economic development. To develop creative industries conducive to change in the pattern of economic development and upgrading the industrial structure, and thus the creative industries in recent years in China, especially in the Yangtze River Delta region's rapid development, and constantly showing a potential industry cluster development.In this paper, spatial economics of knowledge innovation and diffusion theory (CP model) was used to explain the clustering of creative industries and its connotations and characteristics, comparative analysis of the Creative Industries and the similarities and differences between traditional industry cluster, combined with a knowledge innovation model to describe the CP Creative Industries context of the process of Creative Industries proposed evaluation index system. In the theoretical analysis and Creative Industries evaluation system based on fixed and random effects models with the Hausman test to Creative Industries of the Yangtze River Delta region and the agglomeration degree of empirical factors were analyzed. Finally, the conclusions of theoretical analysis and empirical analysis of the combination of some targeted policy recommendations.This paper argues that creative industries are to meet consumer demand for education, culture and recreation generated through the production and use of intellectual property rights, provide a cultural, artistic and entertainment value of the products and services industries. Compared with the traditional industry cluster, Creative Industries are different in the cluster core, gather content, gather way linking the cluster to form patterns. After years of training and development of creative industries in the Yangtze River Delta region are showing a gathering space for the development features, and has formed a spontaneous gathering artists, research cooperation and creative industry park gathering and so on. Although progress has been fruitful, creative industries should do more in the market development, creative environment, policy, industry characteristics, etc. Empirical research, the Creative Industries degree (lg coefficient) measured verified Yangtze River Delta Shanghai, Jiangsu and Zhejiang in the creative industry cluster development trends show. Random effects model and the Hausman test results show that the industrial structure, human factors and demand factors on the Creative Industries in Yangtze River Delta has played a larger role in promoting. Therefore, the Yangtze River Delta area due to take effective measures to promote market demand for innovative products and services, development and attract creative people to enter, at the same time vigorously develop the tertiary industry by means of a regional cluster of creative industries and lay a sound industrial base.