The Development Strategy Of Large-scale Coal Enterprises On The Basis Of Sustainable Development

With the rapid development of social economics, there is an increasing demand of natural resources, thus the conflict between the human and the environment is becoming increasingly fierce. To seek a sustainable way of development of human and resources has become a common task facing all countries.Coal industry is one of Chinese basic industries. Coal plays an indispensable role in the Chinese economy. The dominance of coal in Chinese energy structure is difficult to shake. The sustainable development of coal industry is the foundation of the sustainable development of China's social and economic sustainable development. Coal enterprises are the cells of the coal industry, thus the sustainable development of coal enterprises is of utmost importance.With the support of the basic theory associated, given the requirements of sustainable development and the characteristics of the coal industry, I clarify the importance of the coal industry to our energy security and economic as well as the necessity and urgency of sustainable development of the coal companies. By using PEST analysis and five forces model, I analyze the external environment and internal environment of the coal enterprises in China and analyze the advantages and disadvantages of larger coal enterprises. Then, from the perspective of sustainable development, by using the SWOT-QSPM analysis, I determine the comprehensive development of resources and diversification which is the best strategic choice for coal enterprises in China based on sustainable development is constructive and feasible.The paper ends with a case study of the Kailuan Group. By using the analysis method mentioned above I confirmed the sustainable development ideas and work of the Kailuan Coal Industry Group. And I come to the conclusion that the comprehensive development of resources and diversification is the best strategic choice as to the sustainable development of China's coal enterprises.