Private Banking Business Of Commercial Banks In China Development Research

Private banking dedicated to providing the personal wealth of affluent investment and management services, private banking business is commercial banking operations, "pyramid" spire, wealth management is the core. Private banking and traditional retail banking business in the service compared to the object, the customer's core needs and risk management of banks are obvious differences. Its high net worth private banking clients a wealth of diverse and personalized products and services. Citigroup, UBS and HSBC Group's private banking business origins can be traced back a long time ago, and official launch of China's commercial banks private banking business is only beginning in 2007, the first private bank was established only three years, the Bank of China more experience, therefore, learn from foreign experience in leading successful private banking private banking in our country healthy and orderly development of great significance. Private banks are currently in the development of our country can be divided into enlightenment, entrepreneurship, and explore the development of three stages. Although the development of private banking in China is still at the exploratory stage, but with the increase of social wealth and the wealthy rapid expansion of the private banking market in China has great potential.For the SH Bank, the development of private banking business has its advantages and disadvantages of freedom, while opportunities and challenges exist. Extensive customer base and makes the SH sound shop advantage of the development of private banking bank has a unique condition, but the lack of professional and institutional constraints has hindered its development. In recent years, the Asia-Pacific region, particularly China's rapid economic growth has made China the contested foreign and domestic private banks, followed by the competition will be very intense. Therefore, SH banks need from the customer relationship management, product innovation, personnel training, to strengthen cooperation in the preparation, paid off to wait for the rapid development of private banking era.