The Research On The Business Model Of Anti-virus Software Based On Cloud Technology

Computer technology has brought the prosperous scenes for the entire world and network has undoubtedly dominated the future. There are some invisible threats such as various computer viruses, Trojans and malware spread filled every corner of the Internet causing more complex security issues.The free business model has been widely popularized as far as in the Internet era such as e-mail, electronic commerce, etc. At present, the free strategy is spread by antivirus software manufacturers relying on the huge number of computers, servers to makeup one cloud as network effects, while attracting more users to join, therefore increasing network value, forming a virtuous positive feedback mechanism.This article stated out the problems encountered in current anti-virus field that it was difficult to deal with damage of viruses, Trojans and other threats to information security using traditional method. This article introduced the Free business model, financial status and ecological chain of Qihu 360 company by theoretical analysis such as SWOT, and pointed out QiHu 360's huge free network applications and end-clients was the large anti-virus network, and proposed to combine network construction, operation providers and network application providers to build sustainable competitive advantage to defend any kinds of risk to minimize threats from viruses, Trojans, malware and others to information security.