Research On The Development Strategy Of Inner Mongolia Z Agricultural Technology Company

Potato is the fourth largest food crop in the world,its yield is only lower than rice,wheat and corn.It can be used as grain,vegetable,feed and industrial raw material.The required planting conditions are not rigor,it is drought – tolerant,high yield and has comprehensive nutrition.In 2015,China launched the main grain strategy of potato to promote the processing of potatoes into staple foods,including steamed bread,noodles and rice noodles.Potato will become staple grain in addition to rice,wheat and corn.More than 50 percent of potatoes are expected to be consumed as staple food by 2020.Potato seed is different from other crop seeds,it is potato stem block,which belong to asexual reproduction.It is easy to accumulate virus from generation to generation,and the degree of seed potato is degraded significantly,therefore virus-free seed potato is of great significance to stabilize yield and increase yield of potato.Wulanchabu City of Inner Mongolia is the "potato capital" of China,potato cultivation has a long story,it is one of the major crops in the city,and local natural conditions are suitable for potato cultivation and growth.In recent years,the potato planting area in the city is stable at 267 thousand hectares,accounting for 45% of the potato planting area in Inner Mongolia.Z Agriculture Technology Company of Inner Mongolia is a seed potato company,which locates in Wulanchabu City.This paper takes Z Agriculture Technology Company as the research object,analyze its corporate strategy by means of analyzes the internal conditions of the business and the external environment in which the company is operating,on the basis of collecting and sorting out materials relating to the running and production situation of the company,and consulting the related conditions of the related industries.Firstly,this paper introduces the research backgrounds,meanings and analysis methods,and gives a summary of relevant theories,then introduces current developing situation Z Agriculture Technology Company.Secondly,it analyzes the external environment of Z Agriculture Technology Company,and summarizes the opportunities and threats faced by the company by PEST analysis and Porter's Five Force Model.Thirdly,it elicits the strengths and weakness of the company by analyzing the internal environmental conditions of the company.Finally,put forward the development strategy and corresponding countermeasures based on the SWOT matrix analysis.The study in this paper clarifies that product and market development strategy is a suitable corporate strategy for the development of the enterprise,which is helpful for the business to seize the opportunities and avoid the threats,make full use of its resources and abilities,generate competitive advantages,in order to realize the growth of the company.