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Datang Mobile Communications Equipment Co., Ltd. LTE Development Strategy

Posted on:2012-02-02Degree:MasterType:Thesis
Country:ChinaCandidate:W WangFull Text:PDF
GTID:2219330338953202Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Datang Mobile Communications Equipment Co., Ltd., as the author of TD-SCDMA standard, core technology leader, promoter of the industry chain, the same high expectations were placed outside, but with the domestic TD Network Construction of the development and growth of competitors, Datang Mobile is facing unprecedented difficulties and opportunities. Paper and LTE in the industry of Datang Mobile have done a lot on the basis of field research, combined with the Ministry of Industry tests have been carried out in the LTE conditions and pilot network construction, of the enterprises are facing internal and external environment analysis, and use of SWOT tools analysis of the situation facing the company concluded that the possible opportunities and threats, to find strengths and weaknesses of the development of enterprises, so as business managers to develop strategies for the current stage of development to provide reference. Finally, the article on the company's development strategy of choice in several key issues, such as profit model, enterprise value management culture, management change and internationalization in-depth analysis.
Keywords/Search Tags:LTE, development Strategy, industry chain
PDF Full Text Request
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