Research On Development Strategy Of HZ Science And Technology Company

The development of private scientific and technological enterprises can not be separated from the adaptation to the external environment and the grasp of the opportunity,but also the improvement of the internal system of the enterprise,and the planning and effective implementation of the strategic decision.With the development and progress of science and technology increasingly becoming an important support factor for promoting the comprehensive competitiveness of the country,the current state of the electronic information industry,such as software system development,has paid more and more attention and gives a favorable policy environment.As a private technology enterprise,HZ technology company has experienced a long period of initial development.It has entered a period of rapid development and transformation.It faces a good opportunity for development.At the same time,it also faces various threats from international and domestic competition,rising operating costs,increasing investment risk and so on.HZ technology companies need to make strategic changes to achieve long-term development.In view of the development strategy of HZ technology company,the literature research method,visiting discussion method and tool analysis method are adopted.With the help of these methods,the basic elaboration of the development status of the case,the analysis of the problem of the development of case strategy,and the strategy of the planning and implementation of the development strategy of the case company are made.HZ technology company is facing both opportunities and threats from its external development.At the same time,it has some advantages and disadvantages.Since the establishment of enterprises is relatively short,the current HZ technology company has some problems,such as the lack of strategic planning and implementation ability,the bottleneck of technological R & D innovation,the lack of order in the environment of the enterprise,the existence of certain threshold for small enterprise financing,the difficulty of obtaining and maintenance of talents.Based on the realistic environment and vision positioning of the enterprise,HZ technology company needs to take the overall development strategy of dual expansion of product and market,and realize the specialization of management and operation,the product of technology research and development,the integration of service marketing and the promotion of the core competitive advantage in the specific strategic planning.In order to ensure the smooth implementation of the development strategy of HZ technology company,this paper plans the measures for the internal system construction and external operating environment construction of HZ technology company from three aspects,which are the perfection of the enterprise operation management system(optimizing the internal management process,increasing the budget of R & D input,perfecting the customer service system and raising the service system.The improvement of the information management level)and the improvement of the incentive mechanism of enterprise performance assessment(perfect performance mechanism,perfect assessment mechanism,perfect incentive mechanism)and the construction of external alliance system of enterprises(construction of peer alliance alliance and building channel supply alliance)are also an important part of the development strategy system of HZ technology company.In a word,the research achievements on the development strategy of scientific and technological enterprises,such as software and system R & D,are still scarce,and this research can play a complementary role in this research.HZ technology company is a typical representative of the technology based private enterprise from the initial stage to the transition stage.It will be a case for the development strategy.It also has important reference value,which can provide experience reference for the enterprise.