Y Training Organization Management Strategy Of Customer Loyalty

The competition in medium-sized enterprises is fierce with rapidly development in China. Facing with the problem, the winner is who caught and win the customer at last. Customer relationship with high quality constitutes of the absolutely competitive advantage of the enterprise. Improve the customer's loyalty to the enterprise means the added value of the economic. Where there are loyal customers, where the enterprise are stable. It is the effective management to guarantee the long-term profits. Therefore, the enterprise must identify and engage the role of the client group, and implement a series of reasonable and effective methods to improve the loyalty of the customer, this is the unique resource advantages and competitive advantages of the enterprise.The management of customer relationship is the direct result of the establishment of the customer loyalty. The Enterprise enhanced the management of customer relationship to attract and train a loyal customer base, and maintenance a long-term and stable relationship with customers. Therefore, attach the importance to the management of customer relationship is the reason why enterprises becoming the winner of the market competition in the new market era.The idea of the paper is put forward questions, to analyze and solve problems. In reviews and summarize the theory of the management of customer relationship which is proposed, put forward the related concept of customer satisfaction and customer loyalty, expounds the connotation of the concept of, points out their key decisive factors, and introduces the concept of customer value.Then, to a small and medium enterprise-s training institutions a an example, analyzed the problems existing in the management and causes. Combined with the analysis of the theory above, this paper puts forward S training institutions in customer satisfaction ascension and scheme of customer loyalty management and implementation of specific measures in customer segmentation, including:orientate the market in the basis of in-house accurately, establish the service and quality management system which called "take the customer as the center", and strengthen training teachers management and employee loyalty management, training process standards. To provide a systematic and operational management strategy to s training institutions, in order to realize the sustainable development of the organization.This paper which studies on s institutions have a certain value to referent. The enterprise can r suggested some methods to standardize enterprise's management reform through this paper. And pay attention to the competitors in the same industry, discover and change the insufficient marketing strategies. The enterprise which in a stable customer group and higher customer loyalty at the same time, the market share can be further increased, to make a further advanced profit.