Research On Cost Management Of Mobile Games Business

With the worldwide development of the cost management thinking, project cost management methods has been widely used in various fields. This paper is focus on the research of the project cost management thinking used in the mobile gaming project. The paper introduces the definition of mobile games, industry background, business model and the main risk at first. In introducing its industrial background, the introduction of the concept of creative industries that the mobile games are related and different from the general industry, industry characteristics. In the current mobile gaming industry, development status and risk analysis, pointed out that in high-growth, high-risk status, project cost management of the necessity and urgency.Then the cost of management thinking on the world development process was reviewed, and introduced the mainstream of the current cost of the project management theory. And then, this paper focuses on how the project will be the mainstream method of cost management applied to mobile gaming project:first, the cost of mobile phone features online analysis of the project, and then by phone online project-specific project decisions for the game, the game project preparation, game development, game marketing, game operations and the end of the six stages of the game, and at all stages of project cost management methods detailed in the specific application.Mobile games cost structure relative to the traditional type of project has its particularity, and therefore its cost management, we should pay attention to local costs and the relationship between the cost of the whole process; pay attention to controlling the expansion costs; can not ignore the non-financial benefits impact; and pay attention to project cost management objectives consistent with corporate strategy.