Project Management In The Development Of Creative Industries

Creative industries are in the post-industrial era the booming information economy under the conditions of service to industry as the main body, to people's spiritual culture and entertainment needs-based, high-tech technical means as the support, web and other new means of communication led to cultural Art and the economy is fully integrated features for their own cross-border, cross-sectoral, cross-sectoral, interdisciplinary re-create a new industry cluster. Creative industries, major cities has become a global race to the development of new industries. Creative industries in China has attracted great attention. Particularly in the development of faster, with higher levels of international metropolis, development of creative industries has begun to take shape, and formed a distinctive creative industrial parks.The development of domestic creative industries in the past commonly used functional development model, this development model the main question is, will gradually form a departmental barriers, cross-sectoral slow down, so that the project T / Q / C almost no control. And the project-based development can solve these problems. Project management as an emerging discipline, while enhancing the project benefits to shorten the construction period, reduce costs, ensure quality and to play a comprehensive income and so on have shown a relatively functional project development over the past superiority. In this paper, in the creative industries in the use of project management theory and methods to guide the project and construction project and other aspects of the exploration and study, and applied to guide the Group A, a creative industry park development projects.In this paper, the development of the A-Group Creative Industry Park, INNShanghai project for the implementation of case, the use of project management theory and methods involved in all aspects of project analysis and management, from creative projects to the implementation of the decision-making process, implementation plan, organize, , command, coordination and control and summary evaluation. Taking into account the A-Group as the project development side rather than the construction side, this article focused on the choice of which model of project development and project cost / schedule control link. This article uses the SWOT matrix analysis of group A the existence of its own strengths, weaknesses, strategic development opportunities and challenges, confirm the A-Group and the project&development mode. Through the SWOT analysis, we found the group A own resources, industry strengths and management of integration of complementary advantages, there are also irrational industrial structure, the lack of modern service industry investment experience and the development of creative industries, the shortage of resources such as non-material disadvantage. In conjunction with Shanghai creative industries the opportunity to determine the advantages of group creative industries strategy: namely, to build communities of creative industries, the formation of the overall competitive strength, and to introduce strategic partners, through the capital, operations and the development of high-end creative industries. This paper also import the project cost estimates, earned value method using the project cost and progress of the integrated measurement and monitoring, setting a key node in the project, tracking project data, process, at any time to amend deviation. ultimately makes the project within the scheduled time and cost of the successful completion.Finally, the paper pointed out that the innovative construction of the park should be taken to avoid indiscriminate investments and staking their claims to customary practices, control, and slow down the scale and the number of park construction, the pursuit of the park's high-quality, high efficiency, high-tech and high value-added , assigned to the formation of the park agency aggregation effect, and thus increase its own competitiveness and operational value, and ultimately win the market.