A Study On Jinan Shing Manor Real Estate Project Financial Appraisal

Along with the continuous development of Chinese market economy and the deepening of reform and opening up, the real estate industry has been under rapid development. However, the situation of real estate, which is one of our country national economy major pillar industries, is unoptimistic. The excessively fast development causes the investment in real estate overheated, resulting in the capital construction scale oversized, the blind capital to be serious, commercial housing backlog and many other issues. These questions will cause investment blindness in the real estate industry, which is extremely disadvantageous for our country real estate's industry development.This article discusses finance appraisal system's theory and method concrete application question in reality, with the synthesis utilization project management theoretical knowledge and real estate project evaluation theory and method. The methods of this article mainly are the analysis induction, qualitative and quantitative combined, the canonical parse and the empirical analysis integrated.Firstly, this paper has summarized the financial appraisal theory of real estate project, analyzed the tradition financial norm about static analysis, dynamic analysis and uncertainty analysis. After introducing the basic situation of shing manor real estate project, the paper carries on investment and financing analysis on this project, obtained this project has the reasonable science measure about investment and financing and its risk is small. It has carried on the financial analysis with the financial norm to this project from the static and the dynamic evaluation, concluded that the capital pay-off cycle is short and the project has the good investment rate of return . Then, it studies the risk question of this project through the financial economic analysis, break even analysis, the sensitive analysis, and so on, concluded that the project is feasible.The innovation of this paper lies in using the real diagnosis analytic method, unifying the case and related theories, making investment and financing analysis and financial analysis on the real estate project of long construction cycle and amount investment, establishing a financial appraisal system about the real estate project, and having certain significance on this project's development.