The Research On Development Of Mountain Eco-tourism Products In Jiajin Mountain

Jiajin mountain, is located in the southeast of Xiaojin County, ridge to Qionglai mountains, Constituted by the Mucheng ditch and Muerzhai ditch, which are original form of eco-tourism Areas. Terrain dominated by mountains and canyons, snow-capped mountains, forests, meadows, streams, and other landscape, constitute a beautiful Picture .in 2000 ,it is named "Jiajiin Mountain National Forest Park". This is the first Snowy Mountains, which climbded by the Red Army in Long March, thick history culture of the Red Army. here is the original settlement of Jiarong Tibetan,folk simple, unique style, unique in the whole Tibetan culture in the tourist area. Beautiful natural scenery of the area and heavy cultural make the Jiajin mountain to a ideal area in development of mountain eco-tourismd and mountain leisure tourism.With urbanization and environmental problems become increasingly serious, modern people live in the city long-term, mental stress, poor quality of the environment, people back to nature, more and more intense desire to return to nature. To return to nature as the core, to protect the ecological environment for the purpose of eco-tourism increasingly carried out by people of all ages. With the development of tourism, located in Sichuan tourist routes of the "West Loop" folder, how to occupy certain market share in the Aba city and develop the unique mountain eco-tourism products, where rich in tourism resources, it is the problems of Jiajin mountain to be solved.This article select the Jiajin mountain as the research object, starting from the concept of mountain tourism, landscape ecology, the theory of develop differentiated products portfolio theory and the theory of sustainable development in mountain theoretical basis for the development of tourism products, demonstrated the feasibility of Mountain Tourism in theory, put forward the development of mountain eco-tourism products of the four principles, highlighting both from the location and timing for mountain tourism development, tourism products to natural products optimize the product mix and Humanities, and develop the human resource eco-tourism products actively.In this case, starting from the tourist area overview, analysising of the distribution of the area's tourism resources and characteristics, compared the case of the surrounding mountains tourism in Jiajin mountain, proposed the implementation of tourism product differentiation strategy, and tourist areas will be divided Jiajin mountain For primary, secondary and tertiary protection of protected areas development, and tourism resources Jiajin Mountain South Mountain as the pattern of eco-tourism and cultural tourism area and the northern folk tourist area, and then, planning the six scenic areas, design tourism products, embody the "sports, leisure, vacation, " the three major themes, promoting of cultural experience tourism and planning of the Long March, Jiarong settlement leisure travel, holiday travel sun mountain three brand products, formed a relatively complete system of tourism products of the Jiajin mountain, and proposed Jiajin mountain tourism marketing and marketing strategy. Through theoretical analysis and empirical research to explore the mountain eco-tourism product development, product development of mountain tourism and planning improvement and development of the theoretical system has some positive significance.