The Deep Investigation And Development Of The Sports Tourism Products In Lianyun Mountain By XX Company

With the development of society and the improvement of people’s livingstandard, the ordinary mode of tourism can no longer meet the changing demands ofthe tourists nowadays. While the participative and practical mold of sports tourismnow coming into tourists’ sight. Especially after the successfully held of2008Olympic Games, the upsurge of sports tourism of all the people was raised. Sportstourism, which blends sports and tourism, gives people fresh experience by its uniquefeatures as adventure, fitness, leisure entertainment etc. Sports tourism is not only aproduct with distinct features and theme, but also a product meeting the consumers’demand of pursuing personality and fashion. Although Lianyun Mountain hasabundant resources of sports tourism, the quality and quantity of products’development didn’t match with these resources. Tourists coming to this scenic spotalways do not stay for more than two days. And they don’t visit this place again either.The reason of such phenomenon is that there is no creative or saleable tourismproduct in this scenic spot. Thus, Lianyun Mountain urgently needs a deepinvestigation and development of its sports tourism product.This study adopts the theory related to sports tourism, using the method ofdocument-data, questionnaire survey, interviewing, on-the-spot investigation,mathematical statistics, logic analysis and other research methods. On the basis ofrelated documents research, this study gives the detailed investigation and objectiveevaluation of the sports tourism resources in Lianyun Mountain Scenic Area, andanalyzes the development of sports tourism product in Lianyun Mountain Scenic Areaby SWOT based on the investigation results. Then, according to the related theory,this study makes a deep investigation of sports tourism product in Lianyun MountainScenic Area, including presenting the theory of deep investigation, designing themarket image of sports tourism product and finally confirmed the developmentprogramme of sports tourism product in Lianyun Mountain Scenic Area, in order toaccelerate the sustainable development of sports tourism industry in LianyunMountain Scenic Area, and give the theoretical foundation of developing sportstourism product to XX company.