A Study On The Net Brand Of China

With the development of world economic and network technology fully applied, we got into the present social networks and online era, network competition become the most distinctive characteristics in brand market competition. The development of network era, Respect to the consumer and environment has brought about great changes, with a can of the computer, the consumer can always on his own interests of goods or services, the more he can buy goods, the greater convenience to the life of them; On the other hand, network era has brought about great business opportunities, can be online propaganda and to promote our brand and increase sales worldwide, but how to improve the network brand equity has been a priority study of enterprises.Our country has just entered the development stage of the network brand, the relevant study of network brands is not very perfect. Although businesses are aware of the entire network of social development trend and set out to the development of enterprise e-commerce, but because of limitations, many enterprises were still only pay close attention to the importance of technical level of the e-commerce development, and didn't realize the importance of the network brand strategy development, there exist many problems in our enterprise network brands development, therefore, the search for effective strategy to develop china's network access to brand become the top priority of a corporate brands development.This paper describes the development process of the brand, which reveals the inevitability of the network of brand development. Through the brand concept and characteristics of the network description of the characteristics of brand. Contrast brands and Internet brands, we can see the similarities between brands, but also obvious differences. Secondly, from the current development of the network d brand can be seen in the development of our network brands are still have many problems, according to these issues and then propose appropriate solutions to real case to illustrate how the network can be a better brand building. Keywords:network brand development...