The Research Of Utilization And Protection Mode Of Anhui Opera Tourism Resources

With the rapid development of the tourism industry, culture plays more and more important role in the tourism. Opera culture is important part of the intangible cultural heritage.Opera tourism,taking opera culture as tourism object,is a kind of high level traveling activity,also is high cultural,high recreational,high participational.The modern tourist's demand is multiplication and individualism, the modern tourism competition is extremely intense, so it needs to utilize the local unique tourist resources, develop the high-level tourism products with meaningful culture and high participational, the opera tourism is such tourism product. So the opera culture is developed and utilized as a kind of important tourism resources by many areas, and receives tourist's high praise.Anhui opera tourism resources are rich, has 26 of national and provincial intangible cultural heritage traditional of opera projects,Huangmei Opera is regarded as the biggest drama of Anhui, has strong influence all over the country.But because the opera tourism has just developed not very long, and opera has its own unfavorable factors, the opera tourism development is still very superficial, exists some prombles,such as economic efficiency is not high, product scale is not large, the grade is not high.Meanwhile, the academic research about opera tourism is already behind the tourism practice, the specialized articles are less than 20,and the related literature writings have not yet found, theoretical research lacks the depth and the breadth. This theoretical lag against the healthy and sustainable development of opera tourism. So this article from the cultural tourism resources development of Anhui opera to explore the development model of tourism resources, and from the perspective of non-protection of heritage authenticity to study Anhui opera tourism resources in the use of more reasonable protection in the process model.This paper is divided into five parts, the introduction, theoretical foundation, resources evaluation, development mode analysis and protection countermeasure; The fourth chapter Anhui opera tourism development pattern and the fifth chapter Anhui opera travel protection countermeasures study are the main content of this paper.Beginning from opera tourism concepts, characteristics, this article analyses influence of opera tourism to the tourism industry and the traditional Chinese Opera, and studies the general theory of resource development, principle and mode of cultural tourism resources development.This is to lay the theoretical basis for the study.In chapter 3, this paper analyzes tourism resources of Anhui opera. Anhui opera tourism resources are rich and prominent.The traditional operas of Anhui, belong to national intangible cultural heritage list are 12, belong to the provincial intangible cultural heritage list are 26.This paper makes a brief analysis on the current situation of some Anhui important traditional opera, as HuiJu, SiZhouXi. And it is concluded that at present, Anhui opera tourism resources exist some questions,like the general conditions are not optimistic, regional development is not balanced.In chapter 4 and 5, the paper take Huangmei Opera-the most important opera resources in Anhui for example, analyzes its utilization and protection of the current situation, to find that although it makes some progress in tourism development,but still exists some problems,such as lack of depth, the promotion is weak, the brand awareness is low, lack of professional management talents, etc. Based on the mode of cultural tourism development,the paper puts forward to five mode of opera tourism development,like the festival mode, theme park mode, museum mode, participation experience mode, borrows the development model. and in accordance with this,the paper put forward to tourism development countermeasures to the Huangmei opera and other operas of Anhui. Like Huangmei opera, in the development, Anhui operas tourism exists some problems,like, the quantity of audience and actors are reduce, lack of new, excellent dramas, the equipment is old, the level of professional research is drop, so from intangible cultural original true protection principle, it is need to take the specific protective measures to the Huangmei opera and other Anhui operas. To Huangmei opera, it could take these measures to protect its oprea tourism resources,such as, setting up the concept of the Huangmei opera cultural ecological system, and promoting the training of specialized talents and audiences,promoting theory research and script create, promoting the performances and prosperity of Huangmei opera, promoting the updation of Huangmei opera management system and operational mechanism. And to Anhui opera, can take measures such as different protected modes to different types of opera,etc.