YongZhou Tobacco Company Marketing Strategy Researching

In the Tobacco Monopoly Law and plans to protect the tobacco companies under the control of, environmental change at home and abroad in recent years, facing the grim situation. Internationally, China's accession to WTO and the signing of "the international Framework Convention on Tobacco Control" to the development of the tobacco industry has had an impact. In China, the State Tobacco Monopoly Administration to accelerate trade reform, separation of industrial and commercial tobacco companies and the legal representative of the reform at county level to the long wave of strong planned economy in the color of the tobacco business enterprises in the marketing concept and rketing approach has brought about a severe test. Municipal tobacco companies how to protect the monopoly system as soon as commercial enterprises from the traditional to the modern business enterprise change and become a "strict standard, highly efficient, full of vitality" of the tobacco market economy is currently the main outstanding issues need to be resolved. In this paper, the use of marketing theory, take PEST, SWOT analysis, marketing, tobacco companies on Yongzhou external environment, a comprehensive analysis of the internal conditions, that the development of the strengths and weaknesses, opportunities and challenges. To explore the current developments in the Chinese tobacco market, development and marketing analysis Yongzhou tobacco companies under the premise of the status quo is proposed for Yongzhou tobacco company product strategy, pricing strategy, channel strategy, marketing strategy, relationship marketing, marketing strategy and culture, so that Yongzhou tobacco companies in a changing domestic and international environment, rapid development. In this paper, Yongzhou Marketing Strategy is the national business enterprise marketing practices of tobacco as a useful complement to guide the tobacco business enterprise reform and development and its significance.