Fujian Private Enterprises Competitive Strategy To Optimize The Hercynian Strategic Context

With the deepening of international division of labor, industry competition pattern of continuous adjustment of enterprises to participate in a competitive environment and there have been many changes before. Three decades of reform and opening, the privately active, continuous development and growth of private enterprises in Fujian, with the implementation of the"Haixi"strategy, Fujian private enterprises will face new round of opportunities and challenges, competitive strategy of private enterprises in Fujian should make the appropriate Adjustment and optimization.This paper background in the"Haixi"strategy, Focus on enterprise global, from a marketing perspective,research the optimization problem of competitive strategy of private enterprises in Fujian in the new market environment; Specific divided into the following chapters, including:The first chapter introduces the research background of this article -"Haixi"strategic background, and on this basis, the paper introduces the significance, research methods, innovative ideas and key points.The second chapter lists the development and the latest trends of domestic and foreign competition, which be reviewed in the classification on the basis of the induction. In addition, the chapter also defines "private enterprise", "corporate strategy","Competitive Strategy" and other special meaning of the term in this article.Chapter III discusses the relationship between strategic context of"Haixi"and the competitive strategy of private enterprises in Fujian. In the analysis of the status quo of competitive strategy of private enterprises in Fujian, Defining the competitive stage where private enterprises in Fujian; and on this basis, demonstrated the necessity and feasibility of the strategic optimization in the strategic context of the privately"Haixi". Chapter IV focuses on the strategic context of the"Haixi"private enterprises in Fujian Construction of competitive strategy and analysis of optimization model. In this chapter discusses the characteristics and process of the competitive strategy; and the strategic context of the"Haixi"private enterprises in Fujian competitive strategy system is divided into three levels, followed by philosophy and decision makers, executives, discuss their mutual relationship. On this basis, build a competitive strategy optimization model of private enterprises in Fujian, and on the optimization model of competitive strategy, focuses on various elements, make a more detailed analysis.Chapter V focuses on optimized implementation of competitive strategy of private enterprises in Fujian.based on optimization model of Competitive strategy of private enterprises in Fujian, start a implementation plan of its major factor in the various levels. Specifically, in concept level, private enterprises in Fujian how to make changes from zero to win; in decision-making level, private enterprises in Fujian how to choose target market from real market to potential market, market positioning transition from homogenization to the differences, and how to meet the demand from the passive to the impact of changes in demand; the executives from human resources, organization, corporate culture, management strategy, from which competition policy can be achieved and implemented.Full article around the main line of the privately optimal competitive strategy ,starting from the analysis of the environment, to explore the necessity and feasibility,to establish optimal model, make the implementation of the final plan in accordance with optimization model; integrate theory with practice in Fujian private enterprise optimization of competitive strategy, expected to help private enterprises in Fujian to adjustment, transformation, optimization of inspiration their competitive strategy in the new competitive landscape of the competitive strategy; also want private enterprises in Fujian carried out the optimal competitive strategy, to achieve higher goals in the new round of competition.