Fujian Private Enterprises Marketing Strategic Upgrade. The Hercynian Strategic Context

Implementation of the strategy Economic Zone has a very long-term strategic significance and profound practical significance, for private enterprises in Fujian, it is undoubtedly a golden opportunity for development. In this context, to strengthen the marketing work to adapt to the needs of national Haixi implementation of the strategy to become the core proposition of private enterprises in Fujian. At the same time, both from the development opportunities, or from which the specific marketing practices and market-competitive stage, and the needs of their own original point of view, strategic marketing, private enterprises in Fujian to enhance the research questions are obviously very important.This article is from the perspective of system theory thinking, systematic focus on marketing, strategic, dynamic, collaborative and holistic, from a strategic height, collaborative integration of relevant elements, building strategic marketing, promotion model, the concept from the marketing aspects of , marketing, strategic level, marketing, and marketing strategy for the implementation level, the systematic study of the strategic marketing of private enterprises in Fujian improved. The first chapter of the thesis, background and significance, review relevant research at home and abroad, and thesis research ideas and research methods. The second chapter analyzes the strategic promotion of marketing concepts and theory, related concepts, including corporate strategy, marketing strategy and strategic marketing, as well as the relationship between the concepts, theory related to the marketing management theory, strategic marketing theory, business competition theory, strategic marketing theory, and the theoretical link between the increase for the study lay the theoretical foundation of strategic marketing.The third chapter of the Haixi strategic context of the marketing status of private enterprises in Fujian, that their marketing problems, and then discusses the strategic marketing, private enterprises in Fujian to enhance the necessity and feasibility.Chapter IV describes the marketing of the first systematic, hierarchical, dynamic, collaborative and integrated features such as sex, then starting from system theory to business strategy and strategic marketing management system diagram picture shows the base-level marketing system was constructed model of strategic marketing, promotion, and then analyzing the model.Chapter enhance strategic marketing analysis, strategic improvement model based on marketing will enhance the strategic marketing marketing concepts boils down to is level, marketing, strategic level, marketing, strategic level, marketing a system composed of executive level structure. Mainly involved in the marketing concept level, interpretation and marketing enterprises to solve ideological problems, the marketing philosophy problem; mainly involved in marketing at the strategic level corporate strategic marketing decisions, and strategic marketing analysis and development of positioning the main decision making, target market and brand strategy decision-making, then the strategy of integration in the marketing system at the core of the position; mainly involved in marketing analysis and strategic level to develop product strategy, pricing strategy, distribution strategy and promotion strategies, the strategic level of decision-making and into executable tactical decomposition tasks; the implementation level in the marketing system, mainly related to marketing support system, embodied in the establishment of appropriate marketing organization and designed the marketing functions, establishing and marketing organizations to adapt and match the marketing and business management resources and capabilities, marketing system to match the marketing human resources. Finally, integration of all marketing efforts, the systematic operation.In short, the expectations of the research projects to private enterprises in Fujian in the "Haixi" strategy to enhance the context of the strategic marketing of some reference, inspiration and guidance, but also a wealth of marketing management theory.